Blog Post

3 Reasons to have a Sustainability Strategy

MACK BHATIA

Business entities should contribute to the Green economy

The World Bank Group’s environment strategy lays out an ambitious agenda to support “green, clean and sustainable” paths for the countries around the world, specifically in the developing economies. This is in parallel to the ‘Social’ agendas. While ‘Green’ focuses on funding projects that helps improving environmental health, Social agenda encourages countries to develop innovative and resilient solutions to social issues, such as reduction of poverty and issues impacting women, access to health and more.

Business entities and government entities, are hence, encouraged to contribute to meet the green or social objectives. Business entities should take this as an opportunity since investing in green initiatives – either to improve operational efficiency, or to incorporate green or sustainable initiatives in their product, or business strategy, have financial and material benefits.

Once a treasury decides it as an opportunity and plans to raise capital, it is also important ithat organisations formulate a marketing strategy, to gather the true material benefits of adding sustainability into their business strategy.

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